Proposal · Prepared for Yung, Christopher & Tracy · May 2026

Built for Grubhub.

You spend $2M a month in media and the creative can't keep pace. SelfMade is the velocity engine: net-new statics at volume, every week, built to your brand, so your winners stay alive longer and your team stops cleaning up on the back end. The work on the next page was built before we ever touched your account.

$2M/mo in media today 56 net-new ads/mo at the baseline Statics first, video from the winners
What you told us

What you're navigating, and how we solve it.

Straight from our working session. Here's what's slowing the creative down today, and exactly how the SelfMade engine fixes each one.

"We spend two million in media a month."
The volume problem
How we solve it →
Roughly one net-new creative per $1K of spend is the bar, and your in-house pace can't hit it. We deliver net-new statics at volume every Friday, each one creatively distinct so Meta reads it as new and keeps spending.
"How different is different? That's what I want to nail."
Yung
How we solve it →
We give "different" a definition. Every ad is tagged by persona, angle, emotion, and format, so a new concept is a measured change in the idea, not a recolor. You see which combinations win and we make more of those.
"Please reply with your feedback. That's really how it feels."
Yung, on the approval loop
How we solve it →
Creativity dies in bureaucracy. We brief on our side and deliver weekly, you review and annotate in place. No committee thread, no cleanup on the back end, just a fast flywheel.
"We have hundreds of food assets. All that stuff already exists."
Yung, on the asset library
How we solve it →
Your library is underused. We put it to work, animating top statics and recutting existing footage into motion, so the assets you already own start earning their keep.
See the 13 ads we already built →
A few of the brands we've built for
RXBAR Samsonite every man jack AlaskanBrewing Co napster TOUCH of MODERN ebags.com otherland BELGIANBOYS Lesser Evil knickey. Simply.Gum. milkadamia Romano'sMacaroni Grill sonja Piccolina
Recent outcomes

What our clients said about the work.

Brodo
"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."
Andrew
CEO, Brodo
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."
Ragoth Bala
Founder & CEO, The Cumin Club
The Package

Build your package.

Two sliders. Slide the monthly ad spend we cover, then slide how many of those weekly concepts become video. One video takes the room of six statics, so your weekly output shifts as you move it, but the price for that spend holds. No discounts, no urgency pricing, no lock-in.

Monthly ad spend SelfMade covers
$80K/ month
$6,000 / mo
$60K$100K$150K$200K+
Videos per week
0videos / week
All static
All staticMost video
14statics / week
+
0videos / week
$6,000/ mo
Landing Pages · +$3K/mo

Landing pages that match the ads.

Campaign and offer landing pages designed and A/B-tested in lockstep with the creative, built fast and aimed at conversion. Starts at $3K and the rate drops as you scale: $4.5K at the mid tier, $5.85K at the top tier.

Add landing pages
Your proposal total
$6,000/ month
14 STATICS + 0 VIDEOS / WK
Slide the spend we cover and the number of videos, then toggle the landing-page add-on. Every concept is net-new and built to your brand, delivered weekly. One video takes the room of six statics, so adding motion trades volume, not price. The landing-page add-on starts at $3K and gets cheaper as you scale: $4.5K at the mid tier, $5.85K at the top. Numbers are a starting point; we finalize the exact shape on the kickoff call.

Ready to walk through it together?

Pick a 30-min slot. Bring Kara and Jasmine if helpful. We will walk through the concepts, the weekly cadence, the static-to-video swap, and which tier fits your Meta budget.

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